forbesOriginally published in Forbes

In a recent report, the World Bank highlighted that the global demand for freshwater is projected to exceed supply by 40% in many regions worldwide by 2030. Given freshwater’s underpinning role in society and its role as a critical component in the UN’s Sustainable Development Goals (SDGs) initiatives, as well as the economic recovery from Covid-19, the increase in demand caused by population growth, urbanisation, climate change and competition for water resources will require consumers, businesses and governments to devise more efficient water usage and preservation strategies. A key area where improvements can be made in water usage is in the agriculture and food processing sectors.

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